Focusing on the core links of the 'R&D, production, supply, sales, service' supply chain, developing and integrating management systems such as SRM, PLM, CRM
1. High cost of product marketization
Need to use market-oriented digital means and product digitalization to insight customer needs, achieve large-scale personalized product manufacturing, quickly complete product definition and verification, shorten product development time, reduce trial and error costs
2. Data analysis, optimize capacity
Need to digitalize the production process, achieve horizontal and vertical integration of manufacturing, improve personalized production capability, enhance product quality
3. Resource integration, improve efficiency
Need to digitalize the supply chain, establish a complete and efficient logistics and supply chain system, achieve resource integration, improve efficiency, prevent risks
4. Precision marketing
Need to digitalize marketing, connect customers and enterprises, build omnichannel customer reach, achieve precise interaction and transactions, make marketing resource utilization more efficient, reduce promotion costs